CONSTRUCTION: SOCIAL MEDIA

Matt Smith from the FDA website stated that the 'spend on digital has increased enormously.' he explains that social media has become a large chunk of marketing and advertising and effort of publicity can now be online as well as digital. The reasoning for this is because as technology has evolved the number of people who spend a vast majority of time on social media has also increased, meaning that this is the best platform to target audiences in order to promote films. 

I created social media pages for my short film in order to fulfil consumer needs online. Social media pages are useful for films as they draw attention to upcoming films by releasing trailers, important updates and general posts to build up hype around the film.

I created an Instagram and twitter page for our short film, 'Down and Out'